Whether this is your first day turning on the computer, your first time trying to market your business online, or whether you have been at this for years with little or no results, you MUST know this…
THE KEY TO SUCCESS ON THE INTERNET IS THROUGH RELATIONSHIPS…PERIOD.
Did you get that? It’s not like you haven’t heard that before and if you haven’t then congratulations now you know it.
It’s not like this is rocket science either. Take it out of context for a moment and apply that statement above to your everyday world. The key to success let’s say in a relationship between man and woman would you agree would be communication, attraction and the feeling like that person is adding value to your life? Same thing in business. Online or off-line SAME THING. If you own your own restaurant for example would it be safe to say that you would probably attract more customers through word of mouth advertising, referral and repeat customers because they know and trust the word and experience of others that had already tried out your place? Yep, same thing.
This is the foundation of your online marketing. It will help you understand that when you are subscribing to those safelists, targeting those audiences with advertisements, etc. etc. once you learn that it is all about your audience and their needs and wants and not what you are selling to them it’s what you are supplying to them you will be on the path to a successful internet career.
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Building relationships certainly is the key to Internet Marketing success. Like in the “old days”, public relations and marketing were, and still are, very important.
Thanks Laura, you are a guiding light.
Here, Here! I totally agree! Some people are so eager to just talk about themselves or their product that they forget that live people are probably not reading what they have to say anymore anyway.
So true! The faster the internet marketing community realizes this the better and faster the results they are looking for in their marketing efforts will emerge! Thank you for the post Sharron!
Hello Laura,
First off I want to say I enjoyed reading about you and all the valuable information you have supplied, I will return often.
You are so right about what you said “THE KEY TO SUCCESS ON THE INTERNET IS THROUGH RELATIONSHIPS…PERIOD” When I started on the internet years ago I did not have a clue and most of the information I found was just not helping.
I stepped back a little and thought what was I doing wrong. I have built a very successful Floral Design Business over the past 10 years so why am I not succeeding online. It then hit me, I was just selling my business opportunity – trying to make a buck from someone before I even got to know them., which is not how I built my flowers business. I put myself in their shoes and said why would I bye and part with my money and I don’t even know this person.
To make this short, I started approaching my online business like I treat my flower business, start by getting to know someone and their specific needs and then talk about what I can offer them. Even if a person does not join my online business I have set up a relationship that will last forever – this is the key to your success online.
Henry Kretchmer
Henry that’s awesome that you could see the same value and relationship building you put into your flower business you are putting into your internet marketing business it’s so TRUE! It’s all about the “love”. Please do visit often!!